Dump vision, mission and values

Any standard strategy work is quite mechanical and results in statements that are at their best naive, at their worst a total caricature of reality. Many organizations probably should follow these simple rules instead:

State

1. The goal of the business;
2. The 1-5 obstacles preventing achievement of the goal;
3. The 3-5 coherent response aimed at eliminating obstacles (the strategy);
4. Some leading and lagging indicators measuring progress.

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